The description of ‘complicating factors’ in the previous paragraph sounds vague, but that is the point. If we fully understood them, we could account for them and reduce the measurement error. So in this sense, measurement errors are the differences produced by any of the things that make it impossible to directly observe the true value of what we want to measure. However, we can minimize this error to the point that it doesn’t have a consequence on what we want to know. For example, if I want to know what city I am in, reducing the measurement error of my location to within a few centimeters will almost always be sufficient to correctly answer the question.